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Beyond the lab: Driving innovation - A Benefit vs Effort Model

1 December 2023 13:00-14:00, United Kingdom


Introduction
“Innovation is the backbone for a successful and sustainable organisation”. In today’s global environment, strategic and tactical innovation plays key role to meet unmet needs of customers. However, there are several constraints, namely business, environmental or internal capabilities which may hamper or assist in winning new business.  The Benefit- Effort model based on the new "product innovation process" is one such tool that can help organisations prioritise innovative ideas / opportunities.

In this webinar, a demonstration of the Benefit-Effort cost model will be given to show how it supports the introduction of new products via a stage gate process and how it may help organisations make decisions on those innovative ideas/products to pursue.
Speakers
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United Kingdom

Committee
  • Marcia Philbin Management Interest Group, United Kingdom

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